13. User Content and Intellectual Property
You retain ownership of the content you upload (listing photos, descriptions, messages). By uploading content, you grant Whipbroker a worldwide, non-exclusive, royalty-free license to host, display, reproduce, and distribute that content as necessary to operate the Service.
You represent that you have all rights necessary to grant this license, and that your content does not infringe the intellectual property, privacy, or other rights of any third party.
Promotional use of your listing. To operate and promote the marketplace, you grant Whipbroker a worldwide, non-exclusive, royalty-free, sublicensable licence to reproduce, adapt, crop, resize, caption, add branding to, publish, and distribute your listing photos, vehicle details, and listing text in marketing and advertising for the Service. This covers organic and paid placements on third-party platforms (for example Instagram, Facebook, YouTube, TikTok, Reddit, and Google), email, and our own site — both to promote your individual listing and to promote Whipbroker generally alongside other listings.
Limits we hold ourselves to. Your contact information is never included in advertising. We do not state or imply that you endorse Whipbroker, and we do not use your name or likeness beyond the vehicle details already shown on your listing. Advertising links to your listing page, where the usual verification and unlock requirements apply. We will not sell or licence your photos to any third party for a purpose unrelated to promoting the Service.
Opting out. Email support@whipbroker.com and we will stop featuring your listing in new advertising and withdraw live placements we control, promptly and at no cost to you. Advertising platforms maintain public ad archives that we cannot delete; where a removal mechanism exists we will use it, but a previously published ad may remain visible in those archives.
Platform sublicence. Advertising platforms require an advertiser to grant them a licence to the creative it publishes. The licence above includes the right for us to pass that licence through to those platforms for the purpose of running our advertising, and no further.
After your listing ends. The licence survives the sale, expiry, or removal of your listing for material already published or scheduled, and for our retention of past campaigns in our own records. We will not begin new advertising featuring a listing after you have removed it or opted out.
Your representations about photos. You represent that you own or have permission to use every photo you upload — including photos taken by a professional photographer, a dealer, an auction house, or a previous owner — and that no identifiable person appears in them without their consent to this use. If you cannot make that representation for a particular photo, do not upload it. Section 17 (Indemnification) applies to claims arising from photos you did not have the right to provide.
“Whipbroker,” the Whipbroker logo, and all related marks are the property of Whipbroker LLC. Other trademarks (vehicle manufacturer names, model names) belong to their respective owners and are used only for reference.